Spa Marketing Plan - 2491 Words

Strategies to Increase your business as a Licensed Hair Dresser. Trixie D Matthews Strayer University BUS 517 Managing the Business Project Professor Trina Greer September 3, 2006 Abstract The purpose of this research paper is to address various issues in ethnic hair salons. First and foremost is why they are not profitable in the beauty industry. I see a growing need to tackle this problem. This paper details the problems and solutions for African American salon owners, independent stylist and booth renters. It helps answer the question ‘Why I am not growing in this Business. This paper addresses the legal matters of setting up and operating your business. Marketing strategies to retain and keep customers. And being†¦show more content†¦The salon owner is understood to be the individual who owns the business entity that allows the employee, independent contractor, and /or booth renter to work in their establishment. Employees generally work exclusively for another individual or company. This is an ideal setup or the worker who only wants to serve the beauty and grooming needs of customers without the responsibilities of a business. The employee is responsible for wage reporting, tax withholding, federal and state business requirements, marketing, finances, etc. Booth renter s pays rent to the salon owner in exchange for workspace, usually a fully equipped space. A booth renter is a tenant running a small business. Booth renter set their own prices and payment structure, hours, own means of communication, report own income to the IRS, etc. Independent contractors, is also a small business owner who may have a work agreement with one or more salon owners. The individual customers belong to the salon. You are hired on a contractual basis. You are also responsible for reporting your income to the IRS. Salon owner may utilize workers who are employees, booth renters, and/or independent contractors. (Small Business 2006) Setting Up Your Business First establish a name for your business. Make sure the name represents the image you want to portray. Choose your business /ownershipShow MoreRelated day spa marketing plan Essay1302 Words   |  6 Pagesestimated 12,100 spas throughout the United States. In the U.S. the largest spa category, accounting for seven of every ten spas, is day spa. Resort and hotel spas are the second largest, with club spas, medical spas, mineral spring spas and destination spas respectively trailing. Geographically speaking, the distribution of spas in the U.S. generally parallels that of the population distributions with the largest region being the North East. According to the ISPA (The International SPA Association)Read MoreMkt 500: Enhancing the Marketing Plan Essay2022 Words   |  9 PagesEnhancing the Marketing Plan As part of the Impressions Salon Spa’s marketing plan, the following sections provide details of the current market situation by analyzing: Competitors, strengths, and weaknesses; roles in the marketplace; plan to differentiate the business; environmental issues, and; the most significant trend that impacts the company. The Company’s Competitors, and the Strengths and Weaknesses A competitor’s capabilities can be analyzed according to its strengths and weaknessesRead MoreïÆ'Ëœ Marketing Literature ïÆ'Ëœ Sales Reps ïÆ'Ëœ Training Sessions ïÆ'Ëœ Testimonials ïÆ'Ëœ Role Playing ïÆ'Ëœ Practical700 Words   |  3 PagesïÆ'Ëœ Marketing Literature ïÆ'Ëœ Sales Reps ïÆ'Ëœ Training Sessions ïÆ'Ëœ Testimonials ïÆ'Ëœ Role Playing ïÆ'Ëœ Practical Use It is important to understand how the product is made, the value of the product, how the product should and can be used, and what products work well together. What we need to Know About the Products ïÆ'Ëœ Pricing structure ïÆ'Ëœ Styles, colors or models available ïÆ'Ëœ History of the product ïÆ'Ëœ Any special manufacturing process ïÆ'Ëœ How to use the product ïÆ'Ëœ Product distribution and delivery ïÆ'Ëœ Servicing, warrantyRead MoreMarketing Plan Lush Cosmetics Essay4886 Words   |  20 PagesTHAMES VALLEY UNIVERSITY HND BUSINESS A year marketing plan to take Lush cosmetics forward 9625669 SIMON DAVID MARFO Contents 1. Introduction 2.2.1. Lush cosmetics history 2.2.2. Purpose of the marketing plan 2.2. Lush cosmetics mission statement 2.3.3. Lush cosmetics market 2. Situational Analysis 2.1. Current product analysis 2.2. Product description 2.3. Current pricing strategy 2.4. Current products pricing 2.5. CurrentRead MoreMarketing Options For Restaurants And Luxury Retailers For The Shopping Field Of Coupon Selling Companies1325 Words   |  6 PagesGiltCity Review GiltCity targets upscale restaurants and luxury retailers for daily deals and other incentives, which distinguishes the company from the crowded field of coupon-selling companies. Although this marketing option is only available in limited cities in the United States, fine dining restaurants can reach targeted customers who earn more than $100,000 annually. GiltCity incentives aren t always financial but often include perks like backstage access to concerts and entertainment venuesRead MoreGroupon Marketing Essay3349 Words   |  14 PagesGroupon Groupon Marketing Plan Groupon Swipe Card Table Of Contents 1.0 Executive Summary 2.0 Situational Analysis a. Politics b. Laws and Regulations c. Media Environment d. Social and Cultural Forces 2.1 Market summary 2.2 SWOT Analysis 2.3 Competition 2.4 Product Offering 2.5 Keys to Success 2.6 Critical Issues 3.0 Market Strategy 3.1 Mission 3.2 Marketing Objectives 3.3 Financial Objectives 3.4 Target Markets 3.5 Positioning 3.6 Strategies Read MoreManhattan View Day Spa Business Plan1210 Words   |  5 Pages Business Plan OWNERS: Bishoy Meawad Manhattan View Day Spa 100 Old Palisade Rd, #103 Fort Lee, NJ 07024 (201)889-889 (973)998-998 MVdayspa@orl.com MVdayspa.org I. Table of Contents I. Table of Contents ................................................................................................... 3 II. Executive Summary............................................................................................... 4 III. General Company Description .................................Read MoreNeil Borden and The Concept of Marketing Mix Essay example677 Words   |  3 PagesWhen talking about marketing the idea that just comes to mind is a program designed to sell product or simply advertise and no wonder we been bombarded with a lots of different advertising trying to sell something. (Armstrong and Kotler, 2007) But what is marketing? According (Meldrum and McDonald, 2007), marketing can be defined as â€Å"the way in which an organisation matches its human, financial and physical resources with the wants and needs of its customers† but (Ebert and Griffin, 2013) also definedRead MoreThe New Spa Service Launching A New Weight Loss Treatment Essay1082 Words   |  5 PagesIntroduction The purpose of the given marketing plan is to promote the new spa service launching a new weight loss treatment in San Antonio, Texas. Today, spas are available in all major US cities. This type of health care is one of the most popular public services and does not require substantial investments. General Product Information A special feature of our spa service is the battle against different classic and non-standard methods. The reason for choosing this orientation lies in its uniquenessRead MoreMemo: Management and Spa Works1056 Words   |  5 Pagesï » ¿ Spa Works Memo Date December 12, 2012 To: Adrian Pavone, CEO From: Subject: Information System Advisory Committee Proposal Hello Adrian. In the last few years, Spa Works has been rapidly expanding its business by opening new locations and acquiring competitors. Such expansion suggests not only high profits, but also investments in the organization’s information system. Spa Works is currently operating using a number of legacy systems, which may not be able to support recent changes